Panama City’s Telemetro Reporta (with the help of P4 Ogilvy & Mather) came up with this genius of a plan to get authorities to fill up potholes in the city. They simply placed RF transmitters in potholes, that tweeted to the Public Works Department
every time a car went over.
The tweets (El Hueco Twitero) spoke creatively about the state of the roads, so much so that Google Maps featured these tweeting potholes which tweeted up to dozens of times an hour. The public shaming got the attention of authorities, who had the potholes
covered, and also acknowledged the role of the tweeting potholes in getting the roads fixed and for raising awareness.
This post is brought to you by Ridlr, the best Public Transport app in the country, providing live timings and time-tables for bus, train, metro and monorails for 10 cities in India. Download the free App today. Download now
Latest posts by admin (see all)
- TRAFFIC REGULATION FOR GANAPATI IMMERSION DAYS- 2017 - August 31, 2017
- GANAPATI FESTIVAL 2017 – Traffic restrictions near Lalbaugcha Raja - August 28, 2017
- MUMBAI Monsoon- 2017 – Water Logging prone areas - June 7, 2017