Panama City’s Telemetro Reporta (with the help of P4 Ogilvy & Mather) came up with this genius of a plan to get authorities to fill up potholes in the city. They simply placed RF transmitters in potholes, that tweeted to the Public Works Department
every time a car went over.
The tweets (El Hueco Twitero) spoke creatively about the state of the roads, so much so that Google Maps featured these tweeting potholes which tweeted up to dozens of times an hour. The public shaming got the attention of authorities, who had the potholes
covered, and also acknowledged the role of the tweeting potholes in getting the roads fixed and for raising awareness.
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